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Culture Magazine was founded to fill a void in the specialty food marketplace. There was no cheese magazine in the United States in 2008, so three women joined forces and produced a niche publication firmly rooted in sharing the most innovative, eye-opening stories about the world's many cheeses and cheesemakers.
In 2018, Mallory joined Culture as the Creative Director and transitioned from this role to Executive Content Director in 2023. Under her leadership, Culture’s readership increased by 50% and print subscriptions nearly doubled despite decreased print frequency and a global pandemic. She achieved this through her keen ability to discern and curate engaging content across Culture’s digital, print, and experiential platforms, while also establishing strategic partnerships with new clients, writers, illustrators, photographers, and videographers who shared Culture’s vision. When hired, she established brand standards and a personality for Culture, crafted Culture’s mission statement and tagline, aided in establishing new media offerings and marketing services, and continually pushed for out-of-the-box thinking and effective strategy to deliver top-notch results.
culture’s mission statement
culture is the only national, multifaceted media outlet that connects makers, mongers, distributors, and cheese lovers. Through these connections, we provide exclusive insight to the people, environments, flavors, and cultures that make our niche community one-of-a-kind. We provide a platform for all voices to share their stories, and focus on cheese education from novice to expert. We’re not afraid of a good cheese pun, and unabashedly think outside the vat. Our engaging content connects consumers and industry professionals through a range of topics, from sharing recipes and unique pairings, to highlighting in-depth profiles and think pieces on animal husbandry. Our small but funky team strives to create a deep and nuanced appreciation for cheese and the community of folks who make and enjoy it.
It’s not just cheese. It’s culture.
Twenty-six years after its founding, The Improper grew to become a local institution that reached a loyal audience of more than 426,000 readers. With 24 issues a year covering everything from food and fashion to arts and entertainment, the magazine was a beloved staple that highlighted the people and places that make Boston a world-class city.
Mallory Scyphers began her career with The Improper as a graphic designer in 2012 and gradually climbed the ranks from designer, to art director, to creative director. In these various roles, she juggled multiple responsibilities: from strategy and conceptualizing, art directing, and designing each issue, to managing and producing photo shoots with celebrities, art directing behind the scenes video shoots, and establishing brand standards across each media platform. She played a heavy hand in the evolution of The Improper’s brand and helped conceptualize new marketing promotions, an updated website, tighter budgets, and fresher content.
The Improper hosted large scale, sponsored events that tied into issue themes. This event was thrown in to coincide with the launch of the annual Bachelor/Bachelorette issue in 2018.
The Dockside Guide was founded Fall 2024 with a mission to connect boaters to merchants along the Lower Alabama Gulf Coast.
We developed the Dockside Guide logo, branding guidelines, and business collateral, as well as worked with the Dockside Guide team to establish the brand’s social media best practices and tone. The first printed Dockside Guide Map and Waterfront Markers were in hand Spring 2025 and featured a list of dockside merchants with pinned locations for easy day-on-the-boat planning. Additionally, a robust social media campaign that highlights each partnering merchant will roll out throughout the year, which will includes brand awareness posts, product giveaways, and insider tips for local boaters.
